Blog

Source of the Source

Posted by on 12:48 am in Supplement Marketing | 0 comments

Have you ever seen a nutritional supplement article that concluded with citations for sites like ask.com, livestrong.com, buzzle.com and the like?

Superficial research degrades nutritional supplement content.

What you end up with is a Frankenstein creation of paragraphs and sentences hacked off another site… which probably stole its commas and quotes from yet another site.

Apollo knows where to find the good stuff — credible, authoritative and science-backed research for your supplement.

That’s what sells the best.

No, We Will Not Make Cancer Claims.

Posted by on 2:15 am in Supplement Marketing | 0 comments

If you want to claim your product cures cancer, we are not the right supplement marketing agency for you.

We won’t make disease claims either. Neither should you. We don’t have to.

Nutritional supplements can achieve staggering success without miracle claims.

Great supplement copywriting from Apollo sells your products through storytelling, credibility and proven direct response techniques.

If you’re uncomfortable with your current claims, we can get you back on track. Just starting out? We can point you in the right direction. We can do FDA writing for you.

But if you want cancer claims, we’re not the right nutritional supplement copywriting agency for you.

Apollo vs. Infinite Monkeys

Posted by on 7:55 pm in Supplement Marketing | 0 comments

You have probably heard of the Infinite Monkey Theorem: The idea that if a monkey sits tapping at a keyboard for an infinite amount of time, eventually that monkey will write Shakespeare’s Hamlet.

Crowdsourced “copy services” are popping up like crazy, bearing the Infinite Monkey Theorem to truth. Drone writers tap away at keyboards, hacking¬†“cut-and-paste” content together for $5 an article.

But there are caveats.  The Google knows Infinite Monkeys when it reads them. It dislikes meaningless, redundant content. Ho-hum.

Even if The Google approved, that $5 article can’t sell .05 of product. Sub-par, non-specialized writers might unwittingly include claims that get you in trouble with the FDA. Equally cruddy, plagiarized dollar-bin content could get you sued.

Commodity writing fails to realize the phenomenal potential of effective nutritional supplement copywriting.

Natural health is a lush topic. There is no shortage of new avenues and angles to explore with your nutritional supplement writing. And when you do it well, with original, helpful supplement information… product sells.

Even better, The Google loves that you are bringing something new to the collective.